We’re excited to announce the APEXi pop-up store that will be at SPOCOM Anaheim this year. APEXi will be selling limited edition merchandise from rare Japanese parts normally not sold in the states to collectibles from their rich motorsport history. Make sure to stop by the pop-up store and pick up some history from APEXi.
About Pop-Up Stores
Pop-up stores are a great way to build hype for a brand. By offering parts and collectibles such as spare parts from your race cars or other collectibles not normally available by the public, you can help enthusiasts engage in your brand. If you’re a manufacturer or vendor looking to setup a pop-up store at one of our events, it’s still not to late. Stop by the contact page to reach out to us.
Late last week, we stopped by FD’s office to say hello to some old friends and discuss the upcoming SPOCOM show in Anaheim. FD’s events this year have been popping! The season opener at Long Beach Grand Prix was packed with spectators.
Jim is all smiles as always. For anyone that doesn’t know Jim, this is the guy behind Formula DRIFT.
Ryan, the co-founder of Formula DRIFT hard at work creating the activation we just announced for the SPOCOM Anaheim event.
I think we caught Ceso off-guard while he was grinding away at his desk.
Steve taking some time to smile for the camera. At this point I think our blog happy ways we’re getting on everyone’s nerves…
Formula DRIFT’s next event in Florida is a first ever! This will be a special event for sure. Anyone that will be in Florida on the weekend of June3-4, be sure to stop by the race. For more information, log on to FORMULAD.com
We’re proud to announce our partnership with Formula DRIFT for the 2011 SPOCOM Activate Tour. Formula DRIFT’s race rig will be in attendance at our first event in Anaheim displaying some of biggest name race cars of the 2011 season. Some of the top drivers in the 2011 Formula DRIFT season will also be there signing autographs.
We still have other surprises in the works so stay tuned to spocomusa.com for further details.
As the 2011 event season is getting underway, it’s exciting to watch and hear what everyone is up to during the scramble to book new and intriguing activations. The creative process of developing the event is truly an art form in itself. To see a group of individuals from various backgrounds come together in a “hive-mind” and architect events is such a interesting process to watch.
That’s why this year, the SPOCOM team will be running the Blog Mobile+ from our smartphones. We want to show you the process of creating SPOCOM to give you a deeper understanding of what the event is to us. So we’ll snapping pics and blogging from meetings with industry veterans, showing you behind the scene photos of vehicles being prepped for the show and whatever else gets our attention.
So stay tuned to Blog Mobile +. It’s going to be exciting ride.
SPOCOM returns to the Bay, Saturday, September 24 at Alameda Point. Vehicle registration is now open for Competition ($50) and Display-Only ($30). We encourage all teams/crews to join in on this great outdoor event. Team/Crew booth spaces are also encouraged along with tents, BBQ grills, tailgating and much more. We hope to see everyone there for this new groundbreaking event.